Empowering Dental Specialists to Deliver Exceptional Patient Care

We invite you to get to know the Juniper Services team and discover how we can help your business thrive. Each of us is dedicated to enhancing the success of dental practices by offering innovative solutions and personalized support. If you have questions about our partnered business services, please contact us at 775-636-9939.

Rick

Rick Shaff

CEO

Rick Shaff is the CEO of Juniper Services and Managing Partner of ATP Partners LLC. He was formerly the COO and CFO of Nevada Nanotech Systems Inc., the CFO of Bristlecone Inc., President – APU of Fallbrook Technologies and CEO of Black Rock Systems.

Rick has a financial background and extensive experience at all company levels from startup to public company, including numerous years of worldwide experience. His experience includes company turnaround success, strategic planning, government relations, building distribution and service networks, and leading and assisting in strategic acquisitions.

Hamza

Hamza Asumah

Director of Operations

Hamza is the Director of Operations for specialty practices. In high school, he earned the required grades for admission to medical school, and later as a General Surgeon and the Medical Director of Abenkyiman Hospital. Hamza’s private practice career began in 2012, two years after graduating from medical school. Since then, he has explored the power of healthcare entrepreneurship to build up his influence to help the less fortunate in his community.

In 2019, he founded the Hope Surgical Foundation, a non-profit organization dedicated to educating, preventing and ensuring early detection and timely care of diabetic foot problems in the underprivileged.

Rob Cherp

Rob Cherep

Director of Finance

Rob is a seasoned financial professional with over 25 years of experience in financial management and reporting. He has a proven track record of leading finance teams and implementing innovative strategies that drive company growth. Rob has held positions with several specialty retailers and financial institutions including World Market, Cycle Gear and Providian Financial in the Bay Area. Rob began his career with Arthur Andersen in Chicago and holds a bachelor’s degree in accounting from the University of Illinois at Chicago.

Linda

Linda Reed

Human Resources Manager

Linda joined our Human Resources department in September 2021 and has since played a vital role in organizing and developing the department to better serve our practices and patients. With over 30 years of experience in human resources, Linda has worked across diverse industries, including government contracting, financial services, manufacturing, real estate and legal. She is a proactive advocate for growing businesses, actively involved in establishing performance management processes and development strategies to achieve organizational goals.

Ryan

Ryan Alger

IT Coordinator

Ryan Alger’s path to the field of IT took a unique and non-traditional trajectory. While learning animation and philosophy at Sam Houston University, he embarked on an entrepreneurial venture when he founded a small business dedicated to game-system repair. Over the years, that repair business experienced remarkable growth, expanding its operations until he made the decision to sell the company in 2009. This paved the way for his career as an IT project manager at Hewlett Packard, with subsequent roles at esteemed companies such as SpireTek, Foxconn, Expeditors and Bartec US, where he seamlessly blended IT expertise with project management.

Most recently, Ryan served as the Chief Information Officer at Thrifty Business, followed by a pivotal role as the Head of IT and chief IT Technician at Catholic Charities of Northern Nevada. Currently, he assumes the position of IT Coordinator at Juniper Services.

Robert

Robert Andrew (“Andy”) Nelson, MBA, FACMPE

Director of Revenue Cycle

Andy Nelson is a highly accomplished strategy and operations executive with extensive experience leading all facets of operations management and strategic development across single- and multi-specialty physician groups, academic medical departments, and hospital-based clinics. Known for his ability to optimize staff performance, reduce overhead costs, and enhance profitability, he excels at hands-on planning, day-to-day management of complex, multi-site healthcare operations, and establishing strong professional relationships with stakeholders at every level.

Andy has served in key leadership and administrative roles in healthcare organizations such as Austin Oculoplastics (Practice Administrator), Pacific Women’s Healthcare Associates (Administrator/COO), Emergency Medical Office (Administrator/CEO), and Allsafe Medical Group (Chief Administrative Officer), driving strategic growth, operational efficiency, financial cleanups, and successful mergers. He is a sought-after advisor for business start-ups including Savage Beauty (medspa), Coffee Equipment Pros, and Anatomy Financial (VC-backed fintech), where he leads strategy, operations optimization, investor pitches, and market analysis. He also serves as an expert advisor in the University of California – Santa Barbara’s Customer Experience Certificate Program, shaping curriculum and program improvements.

He has been married to his wife Pamela for 27 years and has a 16-year-old son David. In his spare time, he plays ice hockey, is an avid reader, and enjoys horror movies and travel.